Like it or not, a solid presence on social media is crucial if you want to stay relevant to the public, but it goes further than just having a company Facebook or Twitter account. You have to stay on top of your content and posts if you want to attract new customers and keep your current customers happy.
This may all feel a little overwhelming if you’re new to the social media marketing world, but luckily, many social media management companies offer tools that can help you out by digging deep into automation and offering data-rich features. We’ve put together a list of six excellent tools to help you kill it on social media.
Tweepi
Tweepi is an exceptional tool that monitors your Twitter account and uses Artificial Intelligence to help you make the most of this social media platform. At its most basic, it spends all of its time crawling the Twitterverse to find people that could help your brand. It can suggest compatible people for you to follow as well as people you should unfollow to help clean up your account. It lets you set metrics for the kind of people you want to attract by language, location, interest, history, and biography. It can also monitor specific hashtags and competitors so that you can stay at the top of the pack.
Tweepi has a free package that you can try out, but the Silver package ($10+/mo) and Platinum package ($20+/mo) have considerably more features.
(Pixabay / edar)
Audiense
This program breaks apart your target audience into specialized groups that go well beyond age, gender, race, and education level. It prides itself in learning what your target audience is interested in, how they describe and conduct themselves, and how their personalities sway their decision-making.
Many incredibly large and popular companies use this program, and the price tag directly reflects that. Coming in at $1,000/mo+, it may be out of reach for small businesses, but if you’re serious about scaling up your business, you should look into it.
IFTTT
IFTTT’s unusual name is an acronym for “if this, then that,” because their mantra is that all things are interconnected. Their goal is to make your life easier by simplifying the connections between all of your different devices so that things work in tandem with each other. This is important in the social media world because it explicitly connects your various social media accounts so that they are working together instead of against each other. While it isn’t the most intuitive interface, there are a lot of Frequently Asked Questions and troubleshooting answers available on their website. The best part about it, however, might be that it’s completely free.
Agora Pulse
Agora Pulse is a social media management company that strives to make your life a lot easier. It has special inbox filters that automatically sort your messages into predetermined categories such as comments, ad comments, and mentions. Your inbox is also equipped to automatically publish new posts according to the parameters that you set up. Additionally, it monitors your followers and those you follow so that you have a better idea of what is important and relevant to them. This interface is highly collaborative so that all members of your team are on the same page as to what is getting posted, where it is getting posted, and when.
Agora Pulse has a free 28-day trial for each of its four different plans. Medium is $89/month and is best for small businesses. Large rings in at $179/month and is best for agencies. X-Large is recommended for big organizations and costs $269/month, while Enterprise is $459/month and is preferred by large teams with many profiles. If you’re not sure which plan is best for you, there is a live-chat option on their website as well as a Frequently Asked Questions section.
BuzzSumo
BuzzSumo’s main draw is that it analyzes content to help you create what people want to read. Expedia, IBM, Buzzfeed, Rolling Stone, and Top Rank Marketing all use BuzzSumo to help them create viral content for their readers. Its analytics help you find influencers and track your competitors while monitoring the internet for topics that fit your niche. Their detailed reports compare how different kinds of media are shared across the various social media platforms, and you can get alerts as soon as people within your field share content within your keyword parameters. Another particularly helpful feature is their competitor analysis so that you can see what is and isn’t working for other companies within your same field.
BuzzSumo has a free seven-day trial, but you can upgrade from there. Their Pro ($79/mo), Plus ($139/mo), Large ($239/mo), and Custom (starting at $499/mo) offer features that become increasingly sophisticated with each new price point. They also offer discounts for registered charities and non-profits.
Analisa.io
Analisa.io is an analytics program that uses Artificial Intelligence to give you comprehensive information regarding your Instagram account, or any other public profile. That’s right, the basic (and free!) membership lets you analyze any public Instagram account. If you sign up for one of their paid accounts, you can get additional insights such as possible influencers, post time and locations, most liked and commented, historical performance, top captions, and the capability to export reports to PDF. If you head over to their website, you can see an impressive demo of all of the different reports available.
While the free version can get you extensive engagement rate analyses, the Premium ($69/mo), Plus ($149/mo), and Pro ($239/mo) offer significantly more features.