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Logo Design vs. Branding vs. Identity

Logo Design vs. Branding vs. Identity

The perceived image of a business or product is shaped by the combination of their logo, brand, and identity. Each of the three is equally important, and yet they are regarded as independent entities. If you are fuzzy on the differences between them, here’s a quick...

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Get More Leads for Your Website

Get More Leads for Your Website

When business owners have invested a lot in building their websites, they naturally expect that it will generate many leads. While that potential exists, it must be properly executed for results to follow. Here are some reasons that websites fail to attract customers:...

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How to Appeal to Millennials

How to Appeal to Millennials

Millennials, also referred to as Gen Y, were born in 80's and 90's. And they spend a lot. A lot! Millennials spend more than half a trillion annually. And in just the next few years that spending is expected to double. Millennials account for a third of U.S. sales,...

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The Advantages of WordPress

The Advantages of WordPress

The worldwide popularity of WordPress is undeniable. Roughly one in every five websites in the world is powered by WordPress, and hundreds-to-thousands more each day. The popularity of WordPress can be traced to the following: WordPress has an unassailable reputation...

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Building a Website for an International Audience

Building a Website for an International Audience

While many small businesses know that their website's audience is limited to a specific country, or even state or city, other websites are regularly exposed to an international audience. Building a website that is optimized for different countries, languages, and...

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A Brief History of WordPress

A Brief History of WordPress

WordPress is the backbone for most websites, dating back to 2003 when it was created by Matt Mullenweg and Mike Little. It was the official successor to the blogging tool b2/Cafelog, launched in 2001 by the French programmer Michel Valdrighi, who stopped creating in...

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Different Web Design Style Guides [infographic]

Different Web Design Style Guides [infographic]

Different Web Design StylesWeb design is no easy task. Having the necessary technical skill is not enough. One needs to keep up-to-date of the of the latest web design trends, it’s an advantage. Furthermore, the mastery of tools, discovery of secret feature, and...

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Twenty Years of Website Design

Twenty Years of Website Design

A world of change has come to web design since the first website was published over 20 years ago when websites were text-only. Here is a brief outline of the evolution of web design. In the early 90s, high-speed Internet connections were unheard of. People connected...

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Add Some Spark to Your Website for the Fourth of July

Add Some Spark to Your Website for the Fourth of July

As the Fourth of July approaches, people prepare for parades, concerts, barbecues, backyard baseball games, and fireworks. Businesses take advantage of the holiday, too, by offering discounts to ramp up their sales. Online businesses update their websites, ads, and...

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The Evolution of Typography [infographic]

The Evolution of Typography [infographic]

What is typography? Who invented the different typefaces we are using now in different printed matters? Typography refers to the style and appearance of printed matter. It was first developed in 1400’s by Guttenberg. It started as a blackletter until more and more...

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Should You Redesign Your Website?

Should You Redesign Your Website?

There is a prevailing concept in marketing that websites need to be redesigned every two to three years. In some cases, right after launching a website, the owner is already thinking of how to reshape it. The following are common reasons why you may want to redesign...

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